site-img5Disruption is being used to capture the essence and impact of things and events that quickly alter established or traditional technologies, processes, ideas, business models, markets and people, even consulting and contract research. It is now used often in the context of innovation which is about using advances to transform markets, business and people. People are ultimately at the centre of disruptive technology and ideas because they are required to spark it and for implementation. Among the most disruptive of technologies now and emerging are the mobile telephone ( , RFID and 3D electronic printing (, drones (unmanned aerial vehicles) ( and understanding of the sequencing and genes of the human genome (


In his 2013 address to the Lowy Institute in Sydney the Chairman of New Corp., Rupert Murdoch, urged Australia to take the lead and become the world’s most disruptive economy. He urged the country to focus its energy on the revolutionary disruption wrought worldwide by new technology. Citing Austrian American economist Joseph Schumpeter, who regarded “creative destruction” as essential to capitalism, Mr Murdoch said the modern word to capture this sense of creative chaos was “disruption”.